Polestar opens dedicated design studio in Gothenburg

The new facility is nestled in a dense forest adjacent the brand’s global headquarters.

The dedicated facility supplies a professional home for up to 120 design and style workforce users, led by Maximilian Missoni, in an surroundings that brings together modernist architecture with the brand’s clean up, minimalistic Scandinavian aesthetic.

Born out of a historic previous Volvo facility concluded in 1984 by Italian Romaldo Giurgola and community architect Owe Svärd, the creating has been completely upgraded although sustaining its distinctive architectural character.

Below, the Polestar Structure team will continue on to make on the brand’s new style language, previewed by the Polestar Precept and electric powered roadster concept autos, and carried into manufacturing with Polestar 3 which introduced in October 2022.

Key resources and facts from the first 1980s construction sit juxtaposed along with a high-top quality, modern-day Scandinavian style and design from programs draw up by Maximilian Missoni.

The new facility contains a specialist showroom space, clay working station, material and color lab, auditorium and numerous electronic studio spaces, administration workplaces, VR rooms and conference areas.

Maximilian Missoni, Polestar’s Head of Layout, reviews: “When such treatment, awareness to detail and material top quality was so carefully thought of at the level of design back again in 1982, it was significant to me that we respected the original intentions when integrating our studio into the building. We intentionally showcase the initial construction and detailing, respecting the very cloth that provides it its exclusive character.

“But even though we desired to regard tradition, we also desired this to be a state-of-the-artwork house for our increasing Design staff. So, together with the superb sights out west of the Gothenburg archipelago, the studio options the latest equipment on the within to make our careers much easier and produce greater benefits in the most efficient way.”

(Resource: Polestar)