Dacia to blend physical and virtual experiences using augmented reality

As aspect of its ongoing Renaulution strategic prepare, Dacia is intertwining actual physical and virtual activities working with augmented reality on smartphones.

This new chapter in Dacia’s historical past incorporates a phase modify in the brand’s interactions with buyers, supplying a far more seamless, enjoyable and on-brand name working experience.

This complete revamp has by now commenced across Dacia’s dealership network previously this 12 months. The new showrooms adopting the new id, are purposeful, ultra-flexible, eco-accountable and geared for acceptable pricing, Dacia said.

Denis Le Vot, CEO of Dacia explained: “Year right after yr, Dacia is attracting new shoppers who are seeking for what could be most valuable in the globe these days: the essentials. These new buyers are aiming for a sensible, dependable culture and a new angle on automobiles. Autos you sense drawn to because they have the content, the consolation and the search, and are the most economical by significantly. Which is Dacia! The essentials without the need of reducing corners, the style without the additional price.”

As component of its program, the model is also consolidating its array of products designed especially for off-street driving, targeting  20% recycled plastic in its autos, and introducing a function that indicates each situations and spots to get a break on its smartphone application.