Designworks opens new Studio in Santa Monica

The new worldwide style and design studio is near to one of the most important and complex mobility hubs in the entire world, and in the heart of “Silicon Beach” – the trendsetting style and design, media, and technological innovation hotspot of Southern California.

From the official Push Release:

The new studio, masking an region of about 16,500 sq. ft, is the largest of the three world wide Designworks studios like places in Munich and Shanghai. The structure and products of the every single of these services support the transformation from actual physical to electronic design and development.

With a mission to shape the potential of mobility, Designworks’ new studio will draw inspiration from this ecosystem in its function on behalf of the BMW Group, and with consumers from numerous other industries ranging from mobility and transportation to shopper electronics, charging infrastructure and inside spaces.

As both of those a style and design studio and resourceful consider tank Designworks identifies world wide trends and provides inspiration in the fields of innovation, layout, and sustainability.

More than the earlier 50 decades, Designworks’ abilities and small business have expanded: from originally producing common clay types for automobile style to establishing holistic mobility options that provide the complete ecosystem of urban areas.

“Santa Monica is a examination bed for the revolutionary and sustainable mobility remedies of tomorrow,” claims Adrian van Hooydonk, Senior Vice President, BMW Team Layout and a previous Head of Designworks. “Designworks will crank out valuable impetus, inspiration, and new thoughts for the layout of the BMW Group models suitable right here.”

“Our new studio makes it possible for us to fully exploit the freedoms digitalization offers us,” stated the Head of Designworks, Holger Hampf. “Personal interaction stays a focal level, but we do operate otherwise in Santa Monica: In this new workspace, our processes are geared toward virtual communication, and we are ready to convey the final results of our operate to life for shoppers in an totally new way.

Integrating art and design and style to condition the potential

The combination of art and style and design has typically played a main purpose in BMW Team Design’s imaginative get the job done. “Artists and designers alike are forward thinkers who concern the standing quo, velocity up the transformation and form the long run,” claims van Hooydonk, “– like the artist Thomas Demand: He and I both of those share an intense interest in social and cultural developments that helps us evaluate how appropriate our perform is for the long term.”

The extent to which art and style can be mutually inspiring was exemplified in the operate-up to the presentation of the BMW Eyesight M Following in 2019.

Adrian van Hooydonk invited German artist and college lecturer Prof. Thomas Need to photograph the Eyesight Auto well in progress of the formal unveiling. Need took in-depth shots of the BMW Vision M Up coming that captured the central tips of the car or truck in an creative way, devoid of revealing the comprehensive structure.

Designworks as the BMW Group’s imaginative consider tank

As a BMW Group subsidiary, Designworks is associated in numerous internal structure tasks in just the firm. More, the sharing of ideas and skills formulated as a result of the studio’s work with external purchasers from other sectors offers an “outside-in” standpoint which aids to tell and enrich the development of the company’s user centric technique.

In this way, Designworks made two revolutionary seat research for the BMW brand name that merge sustainability with visionary style and design. In cooperation with begin-ups, it is also experimenting with completely new creation procedures and environmentally suitable, recyclable elements, such as microorganisms-centered, plastic-absolutely free and non-animal textiles that give surfaces a superior-quality appear and experience and provide significant durability.

The BMW M Hybrid V8 race car, which not long ago debuted at the 24 Hours of Daytona originated from Designworks. Its design and style combines common aspects with the technological know-how needed for economical overall performance on the racetrack.

The paintwork remembers the shades of common race cars and delivers factors of 5 a long time of motorsports historical past into the existing day.

For the most current Client Electronics Exhibit (CES) in Las Vegas, Designworks made a specific app to accompany the presentation of the BMW i Eyesight Dee, a long run-targeted vision auto showcasing colour transforming E Ink know-how.

The application permits people to make a “digital twin” of the car or truck in any colour or pattern with their smartphone, and task it nearly onto any history, demonstrating how the principle could dwell in the genuine and the digital worlds.

(Resource: BMW)