DS design chief vows to ditch touchscreens for future models

The main designer of French quality brand DS wants to delete all screens from the interior of future cars, since they are “not really sexy”.

Thierry Métroz mentioned he and the DS group are seeking to “revolutionise” the interiors of the brand as the recent pattern to have a lots of screen is “a small little bit stupid”.

“Our target is to delete all the screens in our future interiors”, he mentioned. “The difficulty with the monitor is when you switch off your screen, you’re just remaining with a rectangular black surface with all the fingerprints. It truly is not pretty pretty it truly is not really luxurious.”

He additional: “It’s a big development at the minute to have [a lot of] screens, but I feel it can be a tiny little bit silly, simply because in actuality to have not any a lot more dashboard, only a major screen, is not our philosophy inside DS.”

Métroz stated DS is on the lookout at what new technological know-how could swap the now-customary display, including that he would like to use some thing “less intrusive” that adds “more serenity”.

“Of study course we require to deliver the facts for the driver,” he added. “It’s a huge challenge.”

Métroz also hinted at what long term DS products could glimpse like, as the brand seems to be to turn into electric powered-only from 2024.

Presently, its models are described by a significant front grille, as found on the lately uncovered DS 7, but electric powered automobiles never need to have a entrance air consumption.

Métroz reported this gave designers “more freedom” with a new element of the car or truck to style and design.

He pointed to the 2020 DS Aero Activity Lounge concept as what the foreseeable future is anticipated to hold for the brand, adding that a significant design and style aim is on lighting up the front-mounted DS badge.