Growing network of dealers at the heart of Suzuki’s success

Suzuki Auto South Africa this 7 days sent a distinctive notice of many thanks to its seller network for its stellar functionality in September.

Believed looking at time: 2 minutes, 50 seconds.

The automotive enterprise council, naamsa, yesterday announced that Suzuki marketed 4 364 new autos in the past month. This number is shut to its overall ideal revenue and firmly entrenches Suzuki as one particular of South Africa’s top 3 finest-marketing car or truck brands.

Of the in general gross sales, the Suzuki seller network offered 3 135 models or additional than two-thirds of all the motor vehicles.

“When a model is growing as quickly as Suzuki is increasing now, it can easily lose its connection with its buyers. And when a brand name can devote in its internet marketing and communications, the best connection is in between the vendor and the customer.

“That is why we are so immensely happy of our vendor network, who have managed to maintain a very significant stage of purchaser fulfillment and repeat organization,” states Henno Havenga, Manager of Vehicle Dealer Revenue at Suzuki Vehicle South Africa.

Suzuki grew in current months to 84 sellers, with our more recent dealers in both equally the huge metros and in smaller cities and cities.

“At our Vendor of the 12 months Awards before this 12 months, Suzuki dealers in rural cities and areas like Queenstown, Vredenburg, on the West Coast and Mokopane received awards along with large sellers in areas such as Bryanston, Johannesburg and in Durban, Durban South and Cape City.

“This implies that our customers are assured a great experience, irrespective of where by they obtain their new Suzuki,” claims Havenga.

Swift the prime-seller

In September, the Suzuki Swift was the top rated-promoting new Suzuki by the supplier channel. Sellers bought 829 new Swift products, and the federal government, rental and fleet division additional a additional 503 models for complete profits of 1 332 Swift designs.

Other versions that done very well involve the Vitara Brezza (736 units), the S-Presso (340 units) and the Suzuki Dzire (417 units).

The identical automobiles proved preferred to fleet, authorities, and auto rental purchasers. In full, Suzuki marketed 1 227 automobiles through these channels in September.

It is value noting that four Suzuki dealers bought extra than 100 Suzuki automobiles to individual clients in September.

Marine sets new record

Although the automotive division has built waves in latest a long time for its quick advancement and array of well-liked automobiles, the Maritime and Bike divisions also grew their market share and overall gross sales.

In September, Suzuki Marine established a report of 176 new outboard motor income. This new record positively shatters the previous document of 164 models established in June 2020.

Tanja Maes, Manager for the Marine Division, claims: “Suzuki Maritime is the sector leader in 4-stroke outboards and we are pretty very pleased of our sellers profits achievement. The new history represents a quite fantastic spread of product sales of all our merchandise, from the smallest to the premier and most impressive engines, and a pretty excellent geographic spread involving all our dealers.

“The new file also pushes our sector share for year-to-day to above 60%, which is considerably better than our 2021 marketplace share of 51.1% for 4-stroke outboard revenue in South Africa” claims Maes.

“Our Suzuki Bike division is executing equally nicely. Though we report our income numbers later in the thirty day period, it is previously apparent that our new motorcycles – the Suzuki Hyabusa and the new GSX-S1000 GT – are promoting effectively forward of anticipations,” suggests Stuart Baker, Revenue Manager for the Suzuki Motorbike Division.

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