QOTD: Is the Auto Show Media Preview Truly Dead This Time?

Up coming year’s Geneva Motor Exhibit is canceled, transferring instead to Qatar. The media-preview working day for the impending North American International Automobile Display in Detroit is down to fifty percent a day — it was not extended ago that the festivities began Sunday night time and carried through Tuesday or Wednesday.

This year’s LA Vehicle Show media working day will be just a person day. Not even a day and a fifty percent.

Is the media-preview working day useless? Killed by a mix of off-site unveilings, distant presentations, COVID problems, and field-precise problems (offer-chain difficulties, et cetera)?

Or is this just a down time?

You should be aware that I really don’t imagine the buyer auto show is in difficulty. I assume the buyer days will go on to do rather well. It truly is one far more thing for folks to do, and it allows car or truck consumers to browse with almost zero pressure from salespeople.

But, as we’ve prepared prior to, media-preview days feel to be in drop and were being ahead of the COVID pandemic hit. Is it a craze, or the way issues will be forever?

You know the drill. Audio off.

[Image: NAIAS]

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