New 2023 Ford electric crossover tests ahead of March reveal

Aside from the new EV’s aero-optimised wheel types, contrasting lower bumper and chunky headlights, every thing remained under wraps, but in sizing and silhouette (as proven by the hottest visuals), it is obvious that Ford’s new EV will be aimed squarely at vehicles like the Toyota bZ4X, Nissan Ariya and Volvo XC40 Recharge. 

Ford’s Europe marketing boss, Peter Zillig, posted a darkened preview picture of the motor vehicle to LinkedIn, likewise supplying minor absent but revealing a charismatic LED entrance gentle signature that could grow to be a defining feature of Ford’s new-period vehicles. 

Zillig reported all new Ford types will be designed according to the Adventurous Spirit ethos, which is intended to aid Ford “connect emotionally with customers who say they know we are American but never come to feel we are American”.

He explained: “Adventurous Spirit is meaningful mainly because it is genuine. We’re not inventing something new. As a substitute, we’re channelling a toughness that has served outline Ford for rapidly-approaching 120 years. We are tapping into a thing intangible, but true.” 

Extra especially, the new MEB auto will sort part of the Active Adventure model line, together with other mid-measurement SUVs these as the Ford Kuga. 

There are a few other ‘families’ in this new age: Wild Performance is for the Ford Mustang line, Urban Escape is for “statement-earning versions” like the Ford Puma and Best Outdoor comprises hardcore off-roaders these types of as the Bronco and Ranger Raptor.